White Paper

Next Gen Truck Navigation: When Big Data Drives Innovation, Drivers Win

When big data drives innovation, drivers win.

Gone are the days of folded paper road maps and cross-country atlases. When we need to get from point A to point B, we look to our smartphones or GPS navigation devices. At the touch of a button, we have clear routes that show traffic slowdowns, road construction, and alternate routes to help us avoid tolls and accidents.

But, when your business is built on the road, your GPS navigation system has to stand up to challenges that most consumer products don’t face.

The biggest challenge for truck navigation systems on the market today? Keeping data current. That means navigation systems should be using roads that really do exist, including new roads that have just opened up — and road names must be accurate to keep drivers from getting lost.

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